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New Heritage Düsseldorf 2018

André, Wolfgang and Christian, the Noodles Noodles & Noodles Corp. founders from Düsseldorf – back in town

A tribute to quality, handmade and timeless.

The New Heritage Festival has rapidly developed into one of the most important presentation and sales events around quality products that are timeless in design.

We here at NOODLES NOODLES & NOODLES CORP agree that in a time of common fast-paced consumerism, the enduring, the good, and the high quality deserve special appreciation. Because more and more people are looking for products that have timeless style and are so well made that they last longer than just one season. Therefore, it is very welcome that Moritz the Old Fox has initiated the NEW HERITAGE design festival.

This very well organized event offers selected protagonists and brands a great platform to present exquisite goods to an enthusiastic audience. Infotainment and the possibility of being able to purchase the products, which are atmospherically presented to the public, get to the heart of the matter. It is fun to trade with authentic representatives or even the makers themselves, so the purchase itself becomes part of the whole.

Noodles Authentic Furniture // New Heritage

Noodles Authentic Furniture in the context of the New Heritage Festival beginning ubiquitous. This is because the furniture for the booths comes from the stock of Selvedgerun Tradeshow Berlin, which, outside of its own two events, also rents the Authentic Furniture produced by Noodles Noodles & Noodles Corp. to other event organizers.

Now, at the beginning of November, the NEW HERITAGE design festival will take place for the second time in Düsseldorf. After the prelude at the steel mill, this time on an extended scale at the Böhler site. Also part of the party: the PURE & CRAFTED Festival, for which BMW is responsible.

Noodles History

For those who don’t know, Noodles Noodles & Noodles Corp. originates from the Düsseldorf area. Founded in 1990, they were first active with the development of their furniture line, but also with store and trade fair construction projects in the Düsseldorf and Cologne region, before the makers of Noodles as co-founders of the fashion trade fair BREAD & BUTTER in 2003 with the entire team and Noodles HQ moved from the Rhineland to Berlin.

And now: 25 years after Launch of Jailhousefuck, which grew into an entire program of furniture inspired by early 20th century industrial design, Noodles Noodles & Noodles Corp returns to the scene as part of the New Heritage Festival. Dusseldorf!

A special highlight of the presentation is the Authentic Kitchen program with which Noodles Noodles & Noodles Corp. once again strikes a chord. After Jailhousefuck, Bread & butter is the theme Food & Kitchen that drives the zeitgeist.