Back in the early 90s, a group of friends came together in the area around Dusseldorf, Germany.
They would search through the abandoned factories, hunting for furniture and goods to outfit their own studio space. Over time, they would recognise the inherent quality found in furniture made for a purpose – it was the concept of form following function brought to life. Noodles Noodles & Noodles Corp. was born in a time when mass manufacturing in furniture was about to sweep the world. But, these pieces – discovered some 25 years earlier – struck a chord, and the group developed a commitment to the principles they had uncovered. Over the next two decades, they crafted an instantly recognisable aesthetic, were among the founders of Bread and Butter, and have maintained their dedication to quality and ethics throughout. Today, this dedication to craft and quality within manufacturing is as relevant as ever and, indeed, more essential than it was 25 years ago. We sat down with the founders of the Noodles Noodles & Noodles Corp, Wolfgang Ahlers André Reitemeyer and Christian Geyr to find out why.
How was Noodles Noodles and Noodles founded?
We started as friends.This was the main point: we wanted to do something together. Back in the early 90s, we started dealing in furniture and collecting old vintage furniture pieces from abandoned factories. Some we kept and some we sold on.
At this time, we were doing shoots and styling for magazines and catalogues. People recognised that we had a workshop and would ask, “could you do our stand for a fair?